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We have a division that specializes in providing strategic solutions for public, private and charter school systems. Among these services are strategic planning, marketing research, communications, and teacher training and development workshops.
Our principals are former award-winning corporate executives with extensive experience in marketing research, strategic planning and business development. Our educational consultants in this division are current and former college professors, teachers, trainers, guidance counselors, and school superintendents. Collectively, our team is experienced in engaging all facets of the community as partners in developing focused, research-based marketing solutions.
We pride ourselves in providing quality projects, on time and within budget.
OUR SERVICES
Marketing Consulting
We define target markets, develop unique, actionable strategic plans, create winning strategies and implement customized plans and programs.
Strategic Planning
A strategic plan is like a road map. It shows where you are going, how you will get there and when you are expected to arrive.
Market Research
We develop questionnaires and discussion guides and conduct:
- Telephone Interviews
- Focus Groups
- Personal Interviews
- Mail & On-Line Surveys
Data Collection/Analysis
We provide:
- Data Tabulation
- Statistical Tables/Banners
- Analysis and Written Reports
- PowerPoint Presentations
Marketing Communications
We write press releases, newsletters, brochures, and articles for publication.
OUR PLANNING PROCESS
- Develop Timelines/Preparation
- Schedule Team Orientations
- Develop Market Research Plans
- Design Questionnaires
- Survey Stakeholders
- Collect Internal/External Data
- Define Vision/Core Values
- Revisit Educational Philosophy
- Develop/Revisit Mission Statement
- Conduct SWOT Analysis
- Identify Strategic Issues
- Develop Goals / Objectives
- Formulate Strategic Priorities
- Establish Timelines for Goals
- Prepare Presentations
- Communicate Plan to Board
- Communicate Plan to Stakeholders
- Monitor/Evaluate/Revise Plan
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